New WP7 Sales and Marketing Campaign for Hosters!

Have you seen the Windows Phone 7 module on Hosting University? With the launch of the Windows Phone 7 new business opportunities are now available for hosters. Microsoft has designed a sales and marketing campaign for hosting partners that is to help them start a conversation with existing customers and with prospective customers about how hosted Exchange solutions can help mobile business users improve productivity when combined with the new Windows Phone 7.

The campaign includes a sample landing page, customer email, web banners, a customer PowerPoint presentation, a FAQ, and other customizable campaign assets to engage and motivate potential customers. The campaign is designed to help:

• Attract new hosted Exchange customers

• Upgrade POP and Webmail customers to hosted Exchange

• Enhance the value to existing hosted Exchange (MAPI) customers

Free training to your SPLA partners!

As part of this campaign, a free online sales training tool is being made available to help your hosters and their sales teams better understand the power of pairing hosted Exchange solutions with the new Windows Phone 7. To request this free training your hosters will need to:

• Send an email to wp7hpt@microsoft.com

• Include a company name, contact name, and email address of their sales training administrator (or equivalent)

• Include the number of sales professionals to be trained

• Allow 48 hours for activation

Hosting partners that launch this campaign will be entitled to be listed on the dedicated small business landing page on the Microsoft website. To be listed, hosters should:

• Send an email to wp7hpt@microsoft.com

• Include their campaign landing page URL

• Include their company logo that is at least 150-200 pixels wide

• Include 2-3 bullet points (35 words max) that differentiates their offer to potential customers